Building the Vision: Reality TV, High-Stakes House Flipping, and My Mt. Everest

VISION & LEADERSHIP

Building the Vision: Reality TV, High-Stakes House Flipping, and My “Mt. Everest”

By Adam Levine  |  Levine Capital  |  May 2026

Every entrepreneur has a mountain they are climbing. In business, we often talk about metrics, underwriting, and pipelines. But behind the numbers, there is always a personal vision—a driving force that pushes us to take massive risks, build legendary partnerships, and leave a lasting legacy. Today, I want to share a raw, authentic look at my vision, my journey, and what I call my “Mt. Everest.”

The Genesis: Lessons from “24 Hour Flip”

A few years ago, I took a major step into the media and entertainment space by helping finance projects for the reality show 24 Hour Flip. The borrower and star of the show was Arturo. While the experience was an incredible learning opportunity, to put it bluntly—it didn’t work out as planned.

Setbacks are a natural part of the game. If you aren’t failing occasionally, you aren’t playing big enough. Instead of backing away, that experience only clarified my vision. I realized that the appetite for high-stakes, authentic real estate television is massive—but it needs to be executed with the right team, the right partners, and the right heart.

Now, I am looking to create a much bigger, more impactful reality TV house flipping show. And this time, we have the ultimate dream team in place.

The Dream Team: Jersey Shore to Hollywood

To build a legendary show, you need legendary people. I am incredibly blessed to have some of the most talented, authentic individuals in my corner to bring this vision to life.

Marc Sorrentino: The Ultimate Jersey Developer

My close personal friend Marc Sorrentino is an extraordinary realtor and developer in New Jersey. Marc recently helped my father dispose of multiple highly complex properties, including an office building that was notoriously tough to sell. His work ethic, market knowledge, and design sense are unmatched.

Marc also happens to be the brother of Mike “The Situation” Sorrentino from MTV’s Jersey Shore and Jersey Shore Family Vacation. Mike’s story of redemption, faith, and rebuilding is something I deeply admire. I recently read his book, Reality Check: Making the Best of The Situation — How I Overcame Addiction, Loss, and Prison. It is an incredibly powerful testament to overcoming the darkest times and rising back to the top. The raw honesty and vulnerability Mike shows in that book is inspiring.

Marc has that same relentless drive, combined with an incredible eye for real estate development. I truly believe he could have his own home flipping show—and it would be phenomenal television. The combination of his personality, his expertise, and the family connection to one of reality TV’s most iconic figures creates something truly special.

Joey Nittolo: Hollywood Meets Real Estate

On the production side, my uncle Joey Nittolo is a veteran Hollywood movie producer. Joey has produced legendary films like A Man Apart (starring Vin Diesel), Poolhall Junkies, and Hard Cash. He even wrote the original story for A Man Apart. Beyond his massive success in the film industry, Joey is also an active home flipper currently scouting for prime properties in California.

My goal is simple: lend to Marc and Joey, provide them with incredible financing deals, help everyone win, and inspire viewers worldwide. When you combine Hollywood-caliber storytelling with elite, boots-on-the-ground real estate development, you get magic. I want to give them great deals, help everybody succeed, and be an inspiration to anyone watching who dreams of building something bigger than themselves.

A Shoutout to the Community

Nobody climbs Mt. Everest alone. I want to take a moment to express my deepest gratitude to the people who have supported, inspired, and partnered with me along this journey.

First, a massive thank you to my good friend Pace Morby, host of A&E’s hit show Triple Digit Flip and founder of the Subto and Owners Club communities. Pace has been an incredible mentor and friend, and I would love nothing more than to include him in this upcoming show. His passion for creative finance, his commitment to helping others, and his energy are a constant source of inspiration. I love what Pace has built with Owners Club—it’s a community of real operators doing real deals, and I’m proud to be part of it.

I also have to give a shoutout to Jimmy G and the team at E-Clean Bro—not only do they do incredible work, but they also serve up some of the most amazing food you can find. If you know, you know.

AI Has Changed Everything

The integration of Artificial Intelligence into our daily operations at Levine Capital has been nothing short of transformational. By automating our underwriting, administrative tasks, due diligence processes, and deal management, AI has freed up our time in ways I never imagined possible. It has allowed me to focus on massive creative visions like this TV show and building out our institutional family office platform.

We are living in an era where technology can amplify human creativity and ambition exponentially. The entrepreneurs who embrace AI as a force multiplier—rather than fearing it—are the ones who will build the next generation of legendary companies and brands.

Faith, Setbacks, and Mt. Everest

At the core of everything I do is my faith. God and Jesus Christ come first in my life. It was through faith that my life was transformed, and it was God who introduced me to Pace Morby, the Owners Club, my cousin Mark Shenkman, and everyone else who makes this journey so rich and meaningful.

I have faced plenty of setbacks in my life—many of which I plan to share on keynote stages in the future to help inspire others who are going through their own dark valleys. The setbacks don’t define you; how you respond to them does. Every obstacle has been a lesson, every failure has been fuel.

Whether it is navigating tough business deals or pushing myself in my newfound love of Brazilian Jiu-Jitsu (BJJ)—a sport I’ve returned to after being a competitive grappler in middle school, high school, and college—I have learned that the mat and the market both demand absolute humility, discipline, and resilience. There is something profoundly spiritual about the grind of BJJ that mirrors the entrepreneurial journey. And yes, I also want to get back onto the golf course soon—it’s been too long.

This TV show, the black belt in BJJ, the family office—they are all peaks on my Mt. Everest. My ultimate goals are clear:

  • Make money on my own terms and build generational wealth
  • Buy my father a beautiful house and make him proud
  • Earn my black belt in Brazilian Jiu-Jitsu
  • Actively fight antisemitism and stand up for what is right
  • Lead people to Christ and share the message of hope
  • Launch a hit television show that inspires millions
  • Feel truly accomplished—not by the world’s standards, but by God’s
  • Open a world-class institutional family office accessible to qualified investors

This is the vision. We are climbing every single day, and we aren’t stopping until we reach the summit.

Adam Levine
Founder, Levine Capital

Pace Morby
—Pace GPT

Boost Your Real Estate Success with Our Trusted Partners!

We believe in providing real estate investors with the best tools and resources to scale their businesses. That’s why we’ve partnered with industry-leading platforms to help you access funding, find deals, and close transactions more efficiently.

🔹 Build Business Credit with Expert Guidance
Looking to establish or expand your business credit? Business Credit Workshop offers expert strategies to help real estate investors secure funding and scale with confidence.

🔹 Master Creative Financing with SUBTO
Unlock the power of SUBTO strategies and structure real estate deals creatively. Learn how to acquire properties with little to no money down and grow your portfolio faster.

🔹 Earn Profitable Cash Chunks with Pace Morby
Investor, author, and host of A&E’s hit show Triple Digit Flip, Pace Morby reveals the missing link that investors need right now to increase cash flow and close more deals.

🔹 Deal Sauce
Get a 14-day free trial of Deal Sauce and stop wasting hours—get the winning plan instantly.

For a comprehensive list of our affiliate partners and to explore more opportunities, please visit our Affiliate Partners Page.

Facebook
Twitter
LinkedIn

Subscribe to our YouTube channel to discover more about us.

✦ New Program — Now Available

Ground Up Construction
For Every Experience Level

Levine Capital now offers financing for first-time builders. Whether you are brand new to construction or a seasoned developer, we have a program built for you.

🏗

New: Beginner Builder Program — No Prior Ground-Up Experience Required

We work with experienced General Contractors to make new construction accessible to first-time investors. If you have a solid GC and a viable project, we want to fund it.

🏠
Ground Standard
For newer real estate investors
85%
of Total Project Costs
  • Experience Required1–2 prior ground-up builds
  • Max Loan-to-ARVUp to 70%
  • Term Length12 to 18 months
  • RecourseFull recourse
Get a Free Quote
Most Popular
🏆
Experienced Developer
For seasoned construction professionals
90%
of Total Project Costs
  • Experience Required3+ ground-up builds
  • Max Loan-to-ARVUp to 70%
  • Term Length12 to 24 months
  • RecourseFull recourse
Get a Free Quote

Beginner Builder — Quick Requirements Checklist

💳
660+
Min FICO Score
📐
80%
Max LTC
🏡
65%
Max Loan-to-ARV
📅
18 Mo
Max Term
💰
$50K+
Min Loan Amount
🔨
GC
Licensed GC Required

How to Get Funded in 5 Steps

1
Submit Quick Quote
Fill out our 60-second form with your project details
2
Get Pre-Screened
Our team reviews your scenario and sends a preliminary quote
3
Submit Documents
Upload plans, permits, GC contract, and borrower docs
4
Underwriting
Fast review with draw schedule and term sheet issued
5
Close and Build
Funds released in draws as construction milestones are hit

Ready to build? Get a free quote in under 60 seconds.

Get My Free Construction Quote →

* Rates starting at 8.99%. Actual rates vary based on borrower profile and project details. Non-owner-occupied only.